Pixies Magick Brew: A Halloween Costume Contest
Launch partner application · Apply by September 26
Pixies Brew is looking for 12 creators to open our first Halloween Costume Contest. Brew your morning cup as a pixie, a fae, a woodland something. The coffee is the spell. The costume is yours. (US only.)
The contest
Three prizes, decided by public vote. Launch partners are welcome to enter too - the contest is optional and separate from your partnership.
First place
$1,111.11
Second place
$333.33
Third place
6-month Pixies Brew coffee subscription
What we love to see: effort, aesthetics, craftsmanship, and whimsicality. The pixies will choose 10 finalists, and the public chooses the winners. Launch partners are welcome to enter, but the contest is optional and separate from your partnership. Open to US residents.
Apply
Applications close September 26
Applications are reviewed as they arrive, and 12 launch partners will be selected on September 27.
The idea
On October 10, Pixies Brew launches its first Halloween costume contest, open to creators and customers in the US. The launch itself is a co-creation: 12 launch partners each share their own costumed morning-coffee ritual, and Pixies Brew showcases all 12 together as one cohort.
Outreach is personal and the cohort is small on purpose. Every application is read by the Pixies Brew team, and only 12 launch partners are selected.
The collaboration
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1.
What you receive
A thank-you package from the Grove: a Variety Box of the Pixies, sticker sets, an oracle card set, and a Pixies Brew cotton tote.
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2.
What you create
Brew your coffee in your favorite costume. Your coffee, your style, your world. No Pixies Brew product needs to appear. Share one launch Reel and one launch-day Story on October 10.
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3.
How it is shared
Post the Reel from your own account and invite @pixies.brew as a collaborator. It lives on both profiles and reaches both audiences.
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4.
How we celebrate you
A pinned carousel introducing all 12 launch partners, Story reshares of every Reel through the launch window, and a permanent Launch Partners highlight on our profile.
Launch partner dates
Apply by September 26
Applications are reviewed as they arrive; the 12 launch partners are selected on September 27.
Launch content due
Send us the Reel and any images you plan to post on launch day, plus your photo, @handle, and one-line bio, so we can feature you in the Pixies Brew launch post.
Contest launch
Your Reel and launch-day Story go live, and the public contest opens for entries.
Entries close
Contest entries close, judges pick 10 finalists, and public voting opens.
Winners announced
First, second, and third prizes are announced on Pixies Brew channels.
Apply
Applications close September 26
Applications are reviewed as they arrive, and 12 launch partners will be selected on September 27.